01
Brand Identity
Distinctive visual identities built for brands, businesses and cultural projects.
- Logo Design
- Visual Identity
- Brand Guidelines
- Illustration
- Packaging
Founders and brands establishing or refreshing their visual foundation.
ProjectServices
02
Graphic Design
Visual communication across print, editorial, digital and marketing — from everyday brand assets to custom creative solutions.
- Editorial & Print Design
- Marketing Assets
- Social Media Assets
- Presentation Design
- Motion Graphic
- Stop Motion Animation
Ongoing design support for teams that need considered, well-crafted visuals.
Retainer03
Creative & Art Direction
Creative concepts and visual direction for campaigns, photography and video.
- Creative Concepts
- Campaign Concepts
- Art Direction
- Photoshoot Direction
- Moodboards
- Visual Storytelling
Projects that need a cohesive visual direction from concept to output.
Project04
AI Visual Production
AI-driven image and video production combined with creative direction, design and post-production.
- AI Imagery
- Product Visuals
- Campaign Visuals
- AI Video
- Image Manipulation
- Creative Retouching
Brands exploring faster, more experimental creative workflows.
Sprint01 / 04
Process
01
Clarify
Audit the brief, isolate what matters, and remove avoidable ambiguity before design starts.
- project scope
- decision priorities
- reference direction
02
Frame
Turn the direction into a working structure: positioning, hierarchy, and the rules the design needs to follow.
- content architecture
- creative direction
- page or system outline
03
Design
Develop the visual system, key screens, and rollout assets with enough discipline that the work stays sharp in implementation.
- approved design system
- core layouts
- asset set or handoff
04
Refine
Review the result in context, tighten weak spots, and prepare the work for launch or the next phase.
- launch-ready updates
- QA notes
- next-step recommendations
01 / 04
Start a project
Independent art direction & graphic design.
Berlin-based, working internationally.
Studio Yel is the independent practice of Ebru Beyza Yel, an Art Director and Graphic Designer with 5 years of experience across advertising, branding, digital communication and cultural projects.
I collaborate with brands, agencies and cultural organisations on visual identities, campaigns, social media, editorial design and creative direction — from concept to execution.
Alongside my design practice, I work independently as a curator, developing exhibitions and interdisciplinary projects within contemporary art.